Studio C Milano is a multi-disciplinary design studio based in Milan with an integrated team of international design and marketing professionals serving clients in Switzerland, Italy and Germany. More here.
It was a very fun and challenging project to create these themed pen-books. They range from a limited-edition Koi Pen-book to Paired Pen-books to a playful Racing Pen-book, all in exhibition and for sale now in the store.
We gave an entirely new flavor to prodir's already existing writing instruments. A collection of 150 ready-mades, with fresh, contemporary combinations in vivid neon colours through to more subtle, darker shades, like tobacco and cognac.
It's a creative interaction between the customer and the product, exploring it and personalizing it. This is why the store is called "Atelier‚Äú (studio). The concept of the "studio‚Äú has been constantly applied to the architecture and corporate identity.
On the 29th of May the store was presented to the public for the first time. The response was very positive with lots of curiosity towards the multitouch application, especially developed to allow customers to customize writing instruments and pen-books.
The widget is the little instrument that helps the user create and personalize his pen or pen-book with the multi-touch application. There are 6 different widgets, each one with a specific content of material and tools for a unique creative experience. They are almost alive and can be opened, explored and moved around the interface freely.
For the past months we've been working ambitiously on the architecture, the interior, the products, the identity, the website, the multi-touch application and the overall big picture of the atelier, the concept store of prodir in Zurich.