Studio C Milano is a multi-disciplinary design studio based in Milan with an integrated team of international design and marketing professionals serving clients in Switzerland, Italy and Germany. More here.
For the prodir concept store in Zurich we designed a multi touch application to let the clients create and personalize their writing instruments and pen-books.
The widget is the little instrument that helps the user create and personalize his pen or pen-book with the multi-touch application. There are 6 different widgets, each one with a specific content of material and tools for a unique creative experience. They are almost alive and can be opened, explored and moved around the interface freely.
In 2002 we created the first version of this application that allows the user to configure and personalize writing instruments. The first three versions came with an installation dvd and packaging. Nowadays the program is available to download for registered clients in the partner area on the website of prodir or as a light version for everybody in the corporate section under "create your pen".
Gold award for the best Website of a supplier NBR, the Norwegian Association for Promotional Articles, Norway
A site aimed to both the end-user and the product dealer. Clean and nifty with many ways to discover and explore the products, mainly thanks to a sophisticated online pen configurator.
